Majestic: it's changed a bit

Majestic logoMajestic Wine has changed over the last few years. You no longer need to hump a minimum of twelve bottles into the boot of your car, and if you can’t make it to one of their 192 wine warehouses then they’ll deliver the now minimum order of six bottles for free – on orders over £40 that is. But as Majestic’s speciality lies in the £6 to £12 category then paying the £5 delivery charge on orders under £40 probably won’t come into it.

Chablis bottles in a rowBecause Majestic understands the power of the ‘upgrade’ – moving you up from the under £5 a bottle category (£4.85 is currently the nation’s average spend on a bottle of wine) - to better (both in taste and quality) more profitable stuff.

The £6+ bottle category is now a major growth area for all wine sellers - even in a recession - and Majestic hope once they’ve caught your custom with their Bargain Hunt (33% of a small range of wines bringing them back into the £5-£6 category) or their 20% off deals (this month it’s the turn of Chile and New Zealand) that you’ll feel confident enough to upgrade (take the free Majestic 90-minute wine course if still hesitant) into wines like the surprisingly light-bodied Viña Eguía Spanish Rioja (£9.99) or the rich red with white wine overtones Testimonio Argentinean Reserve Blend at £12.99.

And if you’re thinking ten quid for a single bottle of wine seems a bit steep then perhaps these wines’ buy 2+ bottle price of £5.99 and £7.99 respectively will move you towards that magic ‘upgrade’ moment.

Gestos MalbecNot yet? Then click on the majestic.co.uk Top 10 Offers link for some interesting looking bargains – many of which are priced at around £6: try the complex red Gestos Argentinean Malbec at £5.99, or the dependable Cuvee de Richard rosé at £4.99, or even Vidal-Fleury Côtes du Rhone at £8.74 – I know but its buy 2+ price is £6.99 – so you’ll be upgrading into the £6+ category without even realising it.

PG Wine Tips

Here are six wines currently on offer at Majestic:

Oxford Landing Australian Cabernet Sauvignon Shiraz 2011

£7.49 (buy 2+ £5.99)

A south Australian version of Bordeaux – expect plums, sloes and blackberries.

Villa Maria RieslingVilla Maria New Zealand Private Bin Dry Riesling 2011

£9.49 (buy 2+ £7.59)

If you want traditional German Riesling flavours but without the accompanying sweetness then this wine is for you. Crisp apple and rhubarb crumble flavours with an addition of old-fashioned tea rose. Nice.

Viña Eguía Spanish Rioja Reserva 2006

£9.99 (buy 2+ for £5.99)

This Rioja made with 100% Tempranillo tastes wonderfully juicy with long-lasting flavours of blackberry, black pepper and tobacco – which you’d expect to make for a heavily bodied wine. Not so. It turns out this is a light wine but with long flavours.

Vinalba Argentinean Malbec Reserva 2010

£10.99 (buy 2+ for £7.99)

Simple but oomphy flavours of juicy blackcurrant and chocolate.

Villa Maria RedVilla Maria New Zealand Private Bin Merlot Cabernet Sauvignon 2011

£11.24 (buy 2+ £8.99)

Light aromas of strawberry and cherry followed by light berry flavours.

Testimonio Argentinean Reserve Red Blend 2010

£12.99 (buy 2+ for £7.99)

Another red that’s not as oomphy as you’d expect. You’d expect a blend made with 50% Cabernet Sauvignon, 35% Shiraz and 15% Tannat (a grape variety notorious for adding high levels of tannin to a wine) to be almost black in colour with a taste profile to match. But Luigi Bosca’s wine making technique has allowed through light grassy aromas (typically found in Sauvignon Blancs) with dark chocolate flavours (found in many red wines) given a kick of redcurrant (more often associated with rosés) – so your taste buds might be confused between red, white or rosé wine but the label definitely says red.

Related aricles: Majestic's free wine course

This article has also appeared as Paula's Wines of the Week on MatureTimes.co.uk