Call Tesco - it's free

man on mobile12Supermarket wine aisles can be lonely places. And pretty intimidating too when you’re the only person there, which seems so often the case. So when you need some wine and food matching advice who you gonna call? Not Dan Ackroyd in a 1980s film with a catch phrase that won’t leave the head, but Tesco’s free wine app on your mobile phone.

Designed to work with an iPhone, the free download (available from iTunes www.apple.com/itunes) identifies Tesco wines through the picture of the label taken with the phone. The app returns details of the bottle price, a brief tasting description and food suggestions to match the wine. There is another snag, other than only identifying Tesco wines, in that it only identifies wines sold through Tesco Wine by the Case. Many of these wines are also stocked in store, but not all, so the app has limitations.

wine aisleIf you live in Yorkshire and shop at Asda then why not give their new touch screen in-store wine selector a go? Expected to roll out to all stores this autumn, the new interactive advisor is being trialled at their Chapeltown and Harrogate stores.

The Wine Selector assists the 68 per cent of their customers who find choosing wine confusing.  Wine suggestions can be viewed and printed out after choosing a bottle price, grape variety and country of origin. The Selector’s up to the minute software ensures the terminal is tailored to each store, with prices and promotions updated each day. It is completely impartial in terms of selecting Asda’s own label range over brands.

But if you don’t live in Yorkshire or own an iPhone app then why not print off my weekly wine suggestions and let them help out during the supermarket shop.

PG Wine Tips

£3.99 and under

There are still some good bottles to be found that cost the same as a couple of National Lottery tickets.

JP Chenet  Premier Chardonnay
£3.00 Asda

Bargain of the Week. This golden yellow wine smells invitingly of gooseberries, lemon curd, butter and caraway seed. Its complex flavour lives up to all that build up with more gooseberry, butter, lemon and nutty nuances.

Tesco Australian Cabernet Merlot
£3.99 Tesco

Simple but quaffable. Black cherry and marzipan aromas with raspberry and redcurrant flavours.

£5.99 and under

There are a few fruity, slurpable wines among the forgettable masses.

M&S wineM&S Gascogne Cuvée Speciale rosé
£4.99 M&S

An oomphy rosé that matches flavourful food, even curry. Strawberry and vanilla flavours.

Costs a bit more, but tastes great

Sometimes a bottle of wine tastes so fab it's still a bargain whatever it costs.

Flagstone South African Noon Gun Chenin Blanc, Vioginer and Sauvignon Blanc
£7.11 Tesco Wine by the Case

An unusual mix of three grape varieties that comes out rather well. Creamy melon and apricot aromas with flavours of gooseberry tart and toffee. It tastes like champagne but without the fizz.

Chateau de Caraguilhes French Corbieres
£7.59 Waitrose Wine Direct

This blend of four French grape varieties gives soft plum and cherry flavours with a cocoa edge. Slurpable.

This article has appeared as Paula's Wines of the Week on Mature Times