Supermarket labels in disguise

Coop storeRummage among the bottom shelves of supermarket wine aisles and you’ll find cheaper own-label wines that taste just as good as any expensive named chateau – it’s not unusual for big-name wine firms to fill a supermarket’s bottles with their spare wine. The result is a cut-price high-quality wine grown and bottled by a top vineyard but hidden behind a familiar supermarket logo.

And what’s even better is that these wines cost the same as a couple of National Lottery tickets. Asda’s fruity French Cotes du Rhone costs just £3.80, while Sainsbury’s House Red – packaged in an anonymous 1.5litre plastic bottle - works out at just £3.80 per 75cl. They may be French, but think of English hedgerows when you sniff these wines: elderberries and slightly under-ripe blackberries. Match with light suppers and things-on-toast.

lots of bottlesAnd the price gets even cheaper if you take six bottles through the checkout – get an extra 5% discount when you buy six or more bottles of wine (they don't all have to be the same but they can be). Unfortunately this offer still only exists at Tesco and Waitrose – the other supermarket chains used to all offer this wheeze but have quietly dropped it in favour of short-run offers on individual bottles.

But still the best way to bag a bargain is to buy in bulk. Tesco sell their own-label crisp Australian white in 3-litre containers. Equivalent to just £3.88 a bottle, this fruity wine matches almost any meal you care to try it with. Once opened, drink the four bottles-worth of wine within 6 weeks to get maximum freshness of flavour.

Good wine needn't be an expensive business.

Tesco Nero D'AvolaPG Wine Tips

Asda French Côtes du Rhône

£3.80 Asda

Juicy red that tastes of brambles.

Sainsbury’s Argentinean Malbec

£4.99 Sainsbury’s

Rubbish looking bottle but great wine inside. Argentinean Malbec is The up and coming wine of the moment – big flavours but at a small price, for the moment.

Asda Extra Special French Chardonnay

£5 Asda

A smooth and nutty tasting Chardonnay packaged in a posh looking bottle.

Coop Premium Pinot GrigioWaitrose Fino Sherry

£5.29 (50cl bottle) Waitrose (price match at Ocado)

Keep this handy screwcapped bottle on the door of the fridge so you’ll enjoy its crisp apple flavours at maximum coolness.

Waitrose Chilean Sauvignon Blanc

£7.99 Waitrose

Classic very dry gooseberry flavours.

Tesco Finest Chilean Carmenere

£8.99 Tesco

Rich and smooth with violet aromas and lots of red fruit flavours. Slurp.